5 steps to a
successful design project

Every business benefits from innovative design solutions that communicate and motivate their audience. That’s why Flare Media has put together a step-by-step guide to help you get the very best results from your next design project.

1. Prepare a design brief
As the client, it’s important that you have a clear vision for your project and can define this vision for potential designers. The best way to do this is to prepare a design brief that outlines the aims, objectives and milestones of your project. Include as much detail as you can – it all helps your designer get a feel for the style of design you’re after.

2. Set a realistic budget
Setting a budget for your design project is essential. While many clients are reluctant to divulge their available spend for design work, providing a price range allows potential designers to tailor a service to match. Once you and your designer are on the same page about the cost of your project, the entire process will be much more comfortable.

3. View portfolios and testimonials
Choosing the right designer for your project is crucial, so view their portfolio and make sure you like what you see. Most designers will have samples of their work displayed on their website, so this is a great place to start. Also ask to see client testimonials. These will tell you what other clients the designer has worked with and, more importantly, what those clients have to say about the design service they received. A designer with an impressive portfolio and solid client testimonials should be able to deliver the results you’re after.

4. Consider your working relationship
Even though you may only be focusing on one project for the moment, you will invariably have more design work in the future so choose to work with someone who listens to your ideas, clearly explains the design process, and who you have a rapport with. Ideally, you want to work with a design company that gives you direct access to the person who is actually working on your project. This will ensure your vision and key messages don’t get lost in the process.

5. Focus on your audience
Finally, an accomplished designer should be able to clearly articulate the goal of each project and how it reaches its audience. A good design should communicate and motivate, not just decorate. So it’s important that your designer always has your audience in mind to ensure your design project achieves its goals.

About Flare Media
Flare Media is an innovative, Gisborne-based design company specialising in creative print design solutions for new or revamped branding, stationery, brochures, company reports, catalogues, forms, posters and newspaper advertising.
We focus on building strong, long-term relationships with our clients by taking the time to discuss the design process and explain how projects will be developed from start to finish. We’re involved from the initial concept stage right through to completion, and can manage all phases along the way.
At Flare Media, you have the added benefit of having direct access to the designer doing your work – there are no separate account managers, senior creatives or junior designers getting in the way of your message.
So what are you waiting for?! If you have a design project that you would like to discuss with a professional and experienced designer, contact Flare Media today for a free, no-obligation consultation.

5 steps to a
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PO Box 405
New Zealand

T. 06 867 8911      
M. 021 163 4198